Content creation TheSkimm founders say that the key is to never stop learning

Content creation TheSkimm founders say that the key is to never stop learningContent creation TheSkimm founders say that the key is to never stop learningDanielle Weisberg andCarly Zakin created a daily newsletter in 2012 to summarizepopular news stories. Today, theSkimm has more than 5 million subscribers, as well as an app, videos, and a absatzwirtschaft tool.Ladders spoke to Weisberg and Zakin via email about the lessons theyve learned and their thoughts on the future of work.Ladders What have you learned from starting a business? Weisberg and Zakin Weve learned that you never stop learning. Though the pain points we had when it was the two of us on ur couch are much different from those we have as a 40+ person team in ur third office, were so grateful to have an incredible network of investors and advisors who have been there before and can continue to help us navigate.What is your definition of success?To us, success is something that is constantly evolving. We still really dont consider theSkimm a success, and thats important to our culture, but we always take time to celebrate milestones, big or small. Product launches, new hires, closed deals, or finally getting to inbox zero.We love popping champagne or ringing the bell in HQ to announce an accomplishment, but our team is scrappy and hungry. Were always pushing for more.What advice would you give on how to be a strong employee?Be nimble. At theSkimm, our employees are not only exceedingly good at what they do (humble brag), but they can be all around athletes as well. One of our core values is that Nobody is too senior to do something. Nobody is too junior to do something.Its literally written on our wall. One minute youre throwing big ideas across the table, another youre responding to community feedback, the next youre literally taking out trash.How has technology affected your company and leadership?Our best piece of advice when starting a business would be to take a coding class. Understanding tech and analytics is the foundation of understanding our audience.Our first hire was a growth hacker, and today a third of our company is made up of incredibly talented engineers and data analysts - were investing heavily in building out those teams as we continue to expand our product suite.What do you think is the future of work?We hope that the future of work involves knowing an audience and meeting them where they are. That is a central tenant of theSkimm. We have seen so much good content not rise because there is just so much good content out there.Because of that, we focus on what this audience is doing and when they actually need this information - instead of creating content just to create.